Hello Betty

The biographical film is set in Switzerland in the 1950s and tells the story of advertising copywriter Emmi Creola, who is tasked with promoting the products of a company that manufactures cooking oils. In the course of this work, she creates the fictional character of Betty Bossi, ‘the nation’s cook and housewife’, who soon wins the hearts of the public. Betty begins to receive hundreds of letters from fans, as well as enquiries about cooking and family life. Many believe that this perfect housewife really exists, and the unassuming Emmi unexpectedly finds herself in the spotlight. Whilst Betty Bossi enjoys success, Emmi must face prejudice from her male colleagues at the advertising agency, as well as her own doubts. She tries to live up to the expectations of those around her, to be a successful employee as well as a loving wife and mother, until she gradually begins to lose the distinction between herself and her alter ego. Betty Bossi: Housewife of the Nation, with its subtle humour and touching moments, paints a colourful picture of Swiss society in the 1950s.